Social Media branding is highly important if you want a strong presence online. With the right branding strategy, you can grow your business and make money. BUT first you need a branding plan of action – it’s actually not too hard to learn, so don’t fear.

Here are my 10 best branding tips for social media

⒈ Use your own profile photo
People don’t accept a friend / message request if you don’t have a profile picture because they don’t know who that person is. They want to see YOU! People want to speak and work with people (not logos).
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⒉ Use a good cover photo
There are two different ways that you can test with the cover photo. You can create a professional photo where you represent your brand, or you can use a photo where you’re with your family/friends.

Professional photo: include your photo, URL link, logo, and a short description of who you are. Also include the link to your blog and/or Facebook group in the description.

Photo of your family or of something you love to do (a hobby for example) – it describes who YOU are.

Both are great options and will help your audience know what you are about.
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⒊ Include information about you
Always include as much information about you as possible (or as much as you like). Your audience wants to get to know more about you, so this information will help you brand yourself.

'People buy from people'

Don’t just include just business information. If you have 3 kids and a pet snake, let people know!!!
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⒋ Use the right photos in your posts
If you want to look more professional, then you will have to start using beautiful photos. You can get many for free, or you can buy them. Make sure you use photos that relate to your niche. If you are in the health and fitness industry, use photos of healthy food or people exercising. Don’t post photos of pizza and hamburgers – that would be the wrong way of Social Media Branding. Also, use your own selfies. You will get more engagement with them.
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⒌ Use the same colours in photos
Social Media is visual (Instagram in particular). So your audience has to get used to your colours – use 1–3 of your brand colours per post.
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⒍ Using the same fonts throughout your templates
It’s the same as using colours. Your audience has to see the consistency of your fonts. Bold and legible.
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⒎ Using the right social media platforms for you and your business
Sometimes business owners decide to start using one social media platform, but they struggle to get in front of their audience.

This is because on some platforms, there aren’t many people who are interested in their products so first FIND YOUR TRIBE and follow them. Stick to one platform at a time – two max.
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Following on from the last tip... and this is a biggie!

⒏ Know your audience

If you don’t know who your targeted audience is, then you will be wasting a lot of time – and in business TIME is MONEY.

Not everyone wants to buy your products or service, so you need to work out your niche and talk to them people every time you post – you'll attract more of the right people this way.
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⒐ Share stories (your's and your customer's)

You have probably heard this saying before: Facts tell, but stories sell!

It’s so true. Share interesting and motivational stories – be honest and open as customers will spot 'made up' ones a mile off.
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Another really important one...

10. BE CONSISTENT

Consistency is the key to success. I've spoke about using the same fonts, colours, and logos, etc. Always changing things up, will confuse your audience.

If something works, keep doing that!

If you are not posting consistently, your audience won’t remember you. You need to remind them every day.

So that’s why posting consistently with a consistent brand design/style is a MUST.

Carrie Swift
Brand and graphic designer

clh design, helping to make your business shine