Planning your Christmas marketing…

#4 Consider your channels

You need to review which channels you’ll be using to promote your Christmas campaign... But it’s important to ensure that your campaign is delivered consistently across all relevant channels.

This will help you to build a SEAMLESS experience for your clients/customers.

If each channel is different, so it is essential that the right amount of time is put aside to ensure they work well together.

For example LinkedIn is predominantly B2B and Facebook is more personal customers but
there could be an overlap.

If you are advertising via printed items, such as poster and leaflets, your content will need to reflect the intended audience very accurately.