Planning your Christmas marketing…

#5 Plan your Christmas marketing message

It’s time to plan your Christmas campaign message. When crafting your message/s, consider:

What your audience requires
Your mission
Your brand values
How you differ from competitors – your unique selling points (USPs)
How you deliver VALUE to customers
How you make your customers think, feel, and do!

So this next task is to find a way that communicates the above elements to drive customers to conversion.