So planning your Christmas marketing…

So planning your Christmas marketing…

#2 Create a timeline

The festive season isn’t just about Christmas. There are a few other dates you need to plan your campaign around.

Creating a timeline will inform the chronology of your campaign.

Ideally, you’d create something like this around June but it's not too late if you get cracking. Here are some key dates to get you started....

Black Friday
Cyber Monday
Winter Solstice
Christmas Eve
Christmas Day
Boxing Day
New Year’s Eve
New Year’s Day

This will help you stay on track and gives you the opportunity to organise your messaging and offers well in advance.

Remember to factor in those important dates, such as your last shipping date!