Tips for an impactful brand – Tip 1

Differentiate your brand

Things to think about....

1. When you think of your business & brand, what does it mean?
2. Who are you as a company?
3. Do you have an story or product offering that is unique that helps you stand out?
4. What is your brand mission?
5. How do you want your customers to remember you?


Defining your brand is more than picking out colours and fonts. It's your brand strategy that comes first!

Think about your values and goals.

All of the above, make up your brand personality Having a strong brand is THE most important factor in your marketing strategy.

TASK

So to start you off.... Pick 3-5 words that describe your brand, define your brand's voice and work out who your competitors are.

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