Tips for an impactful brand – Tip 2

Know your target audience

Can you identify your brand's ideal customer?

Knowing your target audience is a key element of your marketing strategy. You can't market your business properly without understanding who you're talking to.

Think about what your business does, what benefit it has to your existing and potential customers and how you are different from other brands in the same industry.

Looking at your competition may provide inspiration for promotional material, help you identify apparent trends and can help you understand what resonates with your ideal client.

Once you have defined your target audience, you can then create more specific content and brand messaging that appeals directly to your ideal client or customer.

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