Tips for an impactful brand – Tip 3

The importance of visual identity

Your brand's visual identity is IMPORTANT when it comes to branding and marketing. It's the most recognisable thing about your business and makes a lasting impact on your reputation.

Your brand's visual identity includes your logo, fonts, colour palettes and photography. Website, social media content, business cards and other print/online collateral come after.

While you can certainly do all of this brand recognition work on your own, definitely consider stepping away from Photoshop to hire a design professional, especially when it comes to logo design.

You don't need to hire an expensive branding or digital marketing agency to experience the benefits of digital marketing – you can hire a great graphic designer or branding consultant that fits your budget. It WILL be worth the investment to have someone with branding experience develop your visual identity.

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